
Don’t feel offended when somebody responds negatively. We make money when we help customers make purchase decisions”.

But Bezos believed in his reasoning “We don’t make money when we sell things. Bezos got an angry letter from a publisher implying that Bezos didn’t understand that his business was to sell books not trash them. In the race to satisfy others, we might forget who we are and what kind of life we aspire to live.Ģ) When Bezos introduced ‘Book reviews’on Amazon, there were negative reviews for some of the books. We let them impose their worldview on us forcing us to be like someone else or try to live up to others’ expectations. Their worldview is completely different from us. They overestimate or underestimate external and situational factors which vary from person to person. Many a time, most of our parents and siblings give their opinions without a deep-dive thought process and a thorough analysis from multiple perspectives. His mother Jackie Bezos suggested to her son that he run his company at night or on his weekends.

Then you win.” ~Mahatma Gandhiġ) When Bezos shared the news of leaving his Wall Street company and starting a new internet business of selling books online, his parents were shocked. Are you worried that negative opinions from people would discourage you from achieving your goals and dreams? Are you getting dispirited whenever somebody pops up and tell you that you would fail? Are you facing a continuous onslaught of criticisms at every step? Then remember Jeff Bezos.
